Don’t try to be original just try to be good.

So said Paul Rand. I could fill posts and posts in the blog with some of his sayings and quotes. All very insightful, many witty but all absolutely true. Most of all though he was, and still is, known for some of the most iconic design work produced in the 20th century. If anyone in the design industry was at the very top of their game it was Paul Rand.

From the IBM and NEXT computers logo to the now defunct identity for UPS. His work was that perfect fusion of form and content, something the web could do with a lot more.

Paul Rand’s IBM poster

Anyway, I’ve recently stumbled across a great Paul Rand resource. is a catalogue of his work. I don’t believe it’s exhaustive but, as the about says, it’s ever expanding and looking for material. I could spend hours looking through his work and probably will over the comping weeks.

Seeing the site reminded me of a lovely little tribute video on YouTube.

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2 Responses to Don’t try to be original just try to be good.

  1. Pingback: Steve Jobs on Paul Rand « Type Cast

  2. Tim Ostler says:

    It doesn’t detract from his greatness as a designer — indeed you could say he is recursively putting his principles into practice — but when he uttered this statement Rand was misquoting Mies van der Rohe: “I don’t want to be interesting. I want to be good.”

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