About working in teams in an agency

Can I just get one thing off my chest.

How can we create beautifully functioning, robust, intuitive user interfaces and engaging online experiences if creative are completely divorced from the rest of the process?

Just an observation and something that has cropped up more and more in various places. I’m stunned that ten plus years down the line into the life of digital agencies proper integration between teams is still a rarity.

Interaction design is driven by information and needs. Without this we (designers) are merely decorators.

I know I’m not shy of a Paul Rand quote on this blog, and I won’t hesitate here.

Image from the book “Paul Rand: Conversations with Students” available on Amazon.

[Note: This has nothing to do with my current place of employment. Thankfully, we have our discipline integration pretty nailed.]

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