US election typography

It’s great when the mainstream media get to grips with design. I like to think it helps us designers transmit our message to a wider audience and slowly, very slowly, more and more people will get a better idea of what we do. I can but hope.

It’s not so good, however, when they get it oh so very wrong. Take, for example, this piece on ABC news. They’re talking about the use of typography in the presidential election campaign. They point out the difference between serif and sans-serif typefaces. How a typeface can show authority, be traditional or reliable.

It all falls down though when they completely balls-up the Obama piece by mixing up Gotham (a sans) with Perpetua (a serif)! As such the whole story falls flat on its face.

Gotham? Don’t think so.

[via the ever-good Design Observer]

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