Having a surname like mine I spend my life spelling it down the phone; explaining that an apostrophe is not a comma or a hyphen and generally wishing, at times, that my name was Smith. I’ve been known to write it eye-and-sun as a way of helping people understand how to pronounce it.
Then, last week, it hit me. Taking Paul Rand’s iconic IBM poster as my inspiration I’ve done a rework. Although I’ve used the same font for the ampersand as Rand used for the ‘M’ of the IBM version (City Medium), I’m not entirely happy with it. I think the problem lies with the stripes. They cut through in some odd places but I wanted to keep it faithful to the eight stripes of the original. I’ve tried a number of different fonts but may have to resort to drawing my own. This will work for now, though.
I think I’m going to adopt this as the new family crest.