Customer service – it’s the little things that make the biggest impression

Just returned from a very nice lunch at Hummus Bros. on Wardour street, Soho. The food was great as always, but it was the attention to their customers that really showed on this visit (I usually get take away).

I was eating with two work colleagues and, being the gannet that I am, I finished first so was sat chatting and waiting while they finished. On seeing this, one of the waiting staff brought me over a complimentary glass of mint tea.

And when my friends had finished they each got a glass too so as not to feel left out.

The cost of doing this is negligible. But it shows a great commitment to quality customer service and left me feeling as though they valued my custom.

As Apple’s Steve Jobs says, it’s about the total end-to-end experience. Having a great product that people want is one thing but making it a great experience to buy the product, use the product and a pleasurable follow-up service is what makes companies stand out. And in this market, coupled with the highly competitive landscape of central Soho at lunch, Hummus Bros. deserve to do well.

Advertisements
This entry was posted in Brands and tagged , , , . Bookmark the permalink.

One Response to Customer service – it’s the little things that make the biggest impression

  1. Pingback: Posts about Steve Jobs as of April 29, 2009 » The Daily Parr

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s