When The Guardian first ran their rather beautiful set of print ads executed by Wieden + Kennedy back in 2007 there was something intriguing about one of the posters in particular. Something familiar. At the time I put it down to the ‘I wish I’d done that’ feeling. Also the fact that they were so polished and well executed there would be an immediate ‘rightness’ about them.
Fast forward to this morning and a link to some lovely old Olivetti print design work on flickr. Low and behold, a poster for Olivetti by Giovanni Pintori that must have sparked that feeling of familiarity 18+ months ago.
The original Olivetti poster by Giovanni Pintori from 1956 next to the Guardian print ad of 2007
Surely there must have been some influence here for the Wieden + Kennedy designer? I’ll leave it up to you whether that influence has stepped over any marks, imitation being the sincerest form of flattery and all that. Take a look at the full flickr set of Olivetti work. And remember, no Illustrator or InDesign in the 50s and 60s – all had cut. Lovely.